Do good work with good people.

It’s pretty simple. And it makes good sense. After all, life is too short to work with people you don’t get along with. Too short to sell products you don’t believe in.

At Springfed, we create ideas, advertising campaigns, marketing strategies, videos, websites, magazines, brand identities, and more. We plan, design, write, photograph, manage, build, analyze, and optimize.

We work with clients whose company we enjoy, and whose products we adore. We eat, sleep, and breath creative. And we love what we do.

Marketing Director / Analyst

KRISTINA SMITH

Kristina brings an extensive marketing background to the team, overseeing strategies for several national and multi-national brands during the past 15 years. She runs a tight ship with experience in the development of multi-channel campaigns to complex eCommerce websites. Her solid track-record for driving traffic and database growth meshes with experience executing marketing strategies across social media, email, and web, including content, sponsorship, and advertising initiatives. The data miner, she is responsible for analysis and reporting, and is fixated on conversion. Kristina has worked with B2B and B2C brands in the travel, spa, marketing and retail verticals.

Creative Director / Strategist

MATTHEW ROSS

Creative director and photographer with over 20 years experience creating brands, providing strategies, and executions of creative concepts for companies ranging from Microsoft to Rogers Media. His success stems from a unique perspective on problem solving and the ability to execute the creative vision and provide tangible, measurable results.

Editorial Director / Content

BRENDAN CHRISTIE

Veteran writer, editor and content strategist. He’s lead several national and international magazines – including Maxim Canada, The Reporter/Style Reporter and Playback – and created targeted, consumer-driven content for clients such as Scotiabank, MasterCard and Audi.

Video Director / DOP

BRIAN HUNT

Brian is an accomplished Director and DOP with an action sports background. His understanding for storytelling at the post production level is a major influence in his shooting. Brian delivers both technical and creative expertise to the team. Brian has worked closely with companies to develop corporate training programs.

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