Do good work with good people.

At Springfed, we create ideas, advertising campaigns, marketing strategies, videos, websites, magazines, brand identities, and more. We plan, design, write, photograph, manage, build, analyze, and optimize.

We work with clients whose company we enjoy. We eat, sleep, and breathe creative. And we love what we do.

Kristina Smith
Marketing Director / Analyst


Kristina brings an extensive marketing background to the team, with deep experience designing and executing omnichannel strategies for local, national, and multi-national brands, including many successful content and advertising initiatives. Her solid track record for driving growth meshes well with her passion for data and analysis, where her specialty is unearthing key gaps hindering growth. Kristina has worked with B2B and B2C brands in the travel, spa, wellness, marketing, and retail verticals. [LinkedIn]

Matthew Ross
Creative Director / Strategist


Creative director and photographer with over 20 years of experience creating brands, providing strategies, and executions of creative concepts for companies ranging from Microsoft to Rogers Media. His success stems from a unique perspective on problem-solving and the ability to execute the creative vision and provide tangible, measurable results. [LinkedIn]

Brendan Christie
Editorial Director / Content


Veteran writer, editor and content strategist. He’s lead several national and international magazines – including Maxim Canada, The Reporter/Style Reporter and Playback – and created targeted, consumer-driven content for clients such as Scotiabank, MasterCard and Audi. [LinkedIn]

PR and Marketing Strategist


Ally is a seasoned PR and marketing professional with close to a decade of experience overseeing strategic integrated campaigns in the retail, lifestyle and tourism industries. Ally spent several years with a leading economic development and tourism marketing firm where she namely oversaw the PR and marketing efforts for the Canadian office of Visit California. In this role, she managed media relations, crisis communications, airline partnerships, cross-country sales missions and more. Prior to that, Ally worked in communications for one of Canada’s leading retailers. [LinkedIn]

Brian Hunt
Video Director / DOP


Brian is an accomplished Director and DOP with an action sports background. His understanding for storytelling at the post production level is a major influence in his shooting. Brian delivers both technical and creative expertise to the team. Brian has worked closely with companies to develop corporate training programs. [LinkedIn]