A collective of creatives, marketing, PR and advertising experts, we work with clients ranging from local storefronts to multinationals, the common thread being strategic idea generation that produces measurable results and creates meaningful conversations with customers.
From initial research and strategic thinking to brand creation, platform building, creative design, and multi-channel campaign execution, Springfed works as a full-service partner to produce the best results, period.
We provide smart, executable strategies for connecting brands with new consumers and optimizing the too-often-neglected retention channels. These can be handed over to an internal team, or we can work together on seeing these into reality – short-term, by project, or on an ongoing basis.
Every project starts with forensic research.
We review strategies, effectiveness and inconsistencies, and craft recommendations for creative, content, and marketing that aligns with business objectives, harnesses emerging trends, and closes gaps.
Based on the analytics, we create ideas to move messaging forward with clear objectives, benchmarks, and measurable results.
Creative that resonates with consumers. Creative that fulfils defined business objectives. Creative that works.
Launched in 2014, Wander was one of the first platforms to focus on the emerging intersection of wellness & travel.
The mission remains to inspire the well-being of body, mind, and soul with stories of destination-based wellness experiences, luxe spas, soulful retreats, and culinary journeys.
Partnering with top-tier brands, Wander curates the best in exceptional experiences and goods from the areas of wellness, nutrition, and fitness, and destinations, adventures, lodges, retreats, and spas.
Kristina brings an extensive marketing background to the team, with deep experience designing and executing omnichannel strategies for local, national, and multi-national brands, including many successful content and advertising initiatives. Her solid track record for driving growth meshes well with her passion for data and analysis, where her specialty is unearthing key gaps hindering growth. Kristina has worked with B2B and B2C brands in the travel, spa, wellness, marketing, and retail verticals. [LinkedIn]
Creative director and photographer with over 20 years of experience creating brands, providing strategies, and executing creative concepts for companies ranging from Microsoft to Rogers Media. His success stems from a unique perspective on problem-solving and the ability to execute the creative vision and provide tangible, measurable results. [LinkedIn]
A veteran writer, editor and content strategist, Brendan has lead several national and international magazines – including Maxim Canada, The Reporter/Style Reporter and Playback – and created targeted, consumer-driven content for clients such as Scotiabank, MasterCard and Audi. [LinkedIn]
Ally is a seasoned PR and marketing professional with a decade of experience overseeing strategic integrated campaigns in the retail, lifestyle and tourism industries. Ally spent several years with a leading economic development and tourism marketing firm where she managed media relations, crisis communications, partnerships, cross-country sales missions and more. Prior to that, Ally worked in communications for one of Canada’s leading retailers. [LinkedIn]
Brian is an accomplished Director and DOP with an action sports background. His understanding for storytelling at the post production level is a major influence in his shooting. Brian delivers both technical and creative expertise to the team. Brian has worked closely with companies to develop corporate training programs. [LinkedIn]
We’d love to hear from you. Drop us a line below, email design[at]springfedcreative[dot].ca or connect with us on LinkedIn.